A sales cadence, as used in marketing, refers to a sequence of touchpoints with a prospect to establish a connection for engagement or to make a sale. Essentially, it is a schedule that sales reps stick to when following up with prospects. Touchpoints A touchpoint is a contact with a prospect—channel notwithstanding. It could be face to face, over the phone, via emails, on social media or even through voicemail. There really isn’t a one-size-fits-all when it comes to how many touchpoints it takes to engage a prospect. It all depends on what you are selling and to whom. Reducing the number of touch points is common in small-scale transactional sales. In enterprise sales with year-long sales cycles, the numbers may vary wildly. A sales cadence starts with lead prospect software from the first point of contact. It plays out until the prospect becomes a customer or exits the sales cadence into the nurturing bucket. How to Build a Sales Cadence Building and shortening your cadence so
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