The Technology Journal

  A few years ago, using mobile messaging services for hotel customer service would have been unthinkable. But now, it's becoming more and more common as hotels aim to keep up with the latest customer service trends. There are a few reasons why this trend is on the rise.  First, customers increasingly use mobile devices to book hotel rooms and research potential properties. This means that they're already comfortable communicating with businesses via text message. Second, mobile messaging services offer a more personal way to communicate with guests. In a world where we're constantly bombarded with marketing messages, a text from a real person can be a refreshing change of pace. Finally, mobile messaging services are more convenient than other methods of communication, like phone calls or email. Guests can quickly contact your hotel anytime, day or night.  Keep a few things in mind if you're thinking about adding mobile messaging to your hotel's customer service rep...