The Technology Journal

You’ve probably already integrated SMS marketing into your marketing strategies and kudos for that.  That said, have you tried or heard of 2 way SMS services? What It Is Traditionally, SMS marketing has been more of a one-way kind of deal with only you sending marketing and promotional messages to your customers with no feedback whatsoever.  You’ve probably been asking yourself how you can get customers more involved. Enter 2 way SMS .  This marketing technique is all about conversing with your customers. It seeks to solve all the disparities that come with a one-sided conversation. The major two problems solved are: Slow Responses With traditional SMS marketing, customers have to jump through a hoop or two to get some engagement with the business. More often than not, they are directed to an email support inbox, which lengthens their wait time – by quite some time.  All these delays in responses will only lose you customers and consequently revenue. Always remember ...