Securing SaaS venture capital is a challenge especially with the sheer volume of companies entering the SaaS market every year – understandably so bearing in mind how tough it is to get venture capital funding for any startup. Even in Israel where Israeli venture capital firms are closer to optimal than in most other countries, it’s still pretty challenging. What Is a SaaS Startup? A SaaS startup is a startup that deals with Software as a Service (SaaS). SaaS in itself is a software distribution model that gives consumers access to applications over the internet. It is rather convenient because it’s over the internet in lieu of physical media and custom installation. As a SaaS company, you host all the SaaS products and maintain and update them automatically for customers to access them on browsers. Most SaaS products fall under one of three broad categories: Packaged SaaS These are products that help manage a specific process in an organization, improving employee engagement and...
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