In multimedia content, especially live content, time is very much of essence. What I mean by this is that when simultaneously playing media across a single device or across multiple devices, you need to ensure that audio, video and any other time-based content is properly synced to deliver the best user experience to the audience.
The reason syncing is important is because so much more goes on beyond what you hear or what you see on your screen.
There are a lot of production efforts like editing, lighting, script work, sound balancing and a lot more. It is a very hectic process and expensive for broadcasters which is why they turn to media orchestration for broadcast to reduce production costs as well as streamline their broadcast workflow.
What Is It?
It could be defined as a replacement for traditional media asset management systems allowing for the monitoring and control of production operations with minimal operator input.
Minimization of operator input is achieved by automation and the use of AI to learn the workflow and eventually run complex production autonomously. This allows broadcasters to save costs and direct the resources to better sports broadcasting equipment perhaps.
It’s not all fully autonomous though. It however runs every system that can learn automatically minimizing the work your production staff has on their hands.
How it Works
Naturally, it can be a huge blessing to broadcasters on TV, radio or even podcasting. In the early days of its conception, media asset management software was used to automatically distribute and archive content playout. It has evolved much more and can now do more.
It uses intelligent programming to sync with your existing workflow programs and to learn your workflow automatically. It even uses built-in decision making systems to streamline your workflows making for fewer of them.
From there, it organizes both manual and automated tasks so the manual tasks can be handled more efficiently. It can manage files, track data, send notifications, create schedules and much more.
Typically, with broadcasts, it feels like you are always on a clock. Even though the broadcast comes across as smooth to your audience, there is a lot going on behind the scenes to ensure it all goes according to plan.
In a nutshell, it gives your team the support they need to relax and you as the broadcaster can be totally confident in your broadcast.
Key Benefits
Media orchestration will completely revolutionize how you produce from making tasks easier to completely handling some tasks for you.
Some of the benefits include:
Allows for Production Collaboration
As a broadcaster, you may sometimes have to divide up a task into several independent elements. You may have someone to handle the editing, someone else for sound balancing – you get the gist. Each individual cooperates with the other team members to achieve an optimal result. This is what is referred to as production collaboration.
Dividing up tasks smoothens the workflow and eases the excess workload off some team members leading to an overall more efficient production process.
Allows for Remote Working
This technology is mainly operated from the cloud so you can use it remotely from your device. This comes in handy when your team is distributed across the country, or globe. They can all do their respective work and nothing gets disrupted.
This has been revolutionary in these COVID 19 times where people have been working from home for safety and social distancing.
Saves Time and Money
This technology automates a lot of tasks and does some tasks for you as well. The more you use it, the more money you save and you can now get the newest sports broadcasting equipment in the market.
It can also save your team some time when they don’t have to deal with some trivial tasks and they can instead focus on more important matters or have some deserved downtime.
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